It’s not that I am really interested in buying any of the offers
these people make me, though I will never say never as sometimes
there are some real gems in their offers, but it’s their process
that intrigues me.

You see, even though I’ve been making my living online for over
13 years, I’ve never been a big list marketer, but that is one of
the things that I have begun to focus on over the past year or
so.

But the best way to learn is not really from buying some super
expensive course but to literally observe what others are doing.

My buddy and sometimes business partner Chris Rempel is a great
example. While Chris certainly offers quality products that a lot
of folks can benefit from, just reading his emails, and following
his methodology is a tutorial unto itself. And one which you
don’t have to pay a penny for.

I’m always amazed when people complain about receiving
newsletters, and send you nasty emails demanding you remove them,
newsletters that they willingly subscribed to, and have an easy
unsubscribe link at the bottom, These people are seemingly not
realizing that they are complaining about the very process which
they are trying to understand and make a living from.

On one hand they are spending time on marketing forums, buying
products, probably in most cases struggling to make a few
dollars, yet are often ignoring the obvious. If you follow the
process involved in many quality newsletters you are getting a
virtual goldmine of free information.

And there is no one exact way to approach the process. You’ll
find so many different styles that are used by different
individuals, but don’t get confused by the differences, it’s what
works for that person.

There are marketers whose newsletters are very short form, just
giving you a link to something they want you to see. There are
others who write very detailed tutorial type newsletters.

There are those who rarely try and sell you anything, and those
who try and sell you something every day.

All of these have a place but not all of them are necessarily the
right fit for you.

But there is an education in these newsletters far beyond the
actual content contained within them.

Who are some of the people whom you read? Some of the people who
you feel have the ‘process’ down and really get this type of
marketing.

Remember, no matter how successful you become in this business,
there is always going to be people who do other things better
than you, the learning curve never really goes away, it just
evolves.

Some of the people whose newsletter process is worth following
are of course, Chris Rempel,  but also Jeff Johnson, Yanik
Silver, Keith Baxter, Shoemoney, and quite a few others. Each of
these individuals has a very different style, and are fairly big
names, but don’t confine yourself to just the big names. You’ll
be amazed at how effective some of the ‘unknowns’ are with this
kind of marketing. And don’t confine yourself to the names I read.
Your list of favorites is probably very different than mine.

Start a folder collecting emails from certain individuals and
you’ll find you have a crash course in list marketing that didn’t
cost you a penny.

- Dave -