PROFIToCRACY: Common Sense Marketing Strategies header image 2

What’s in a Name?

October 12th, 2010 : 3 Comments ·

Well, for someone who was born in the UK, I guess my knowledge of current English slang is a bit lacking.  :)

Apparantly according to some of the comments and many emails I received, the word ‘bonk’ means something quite different in the UK than it does in the US. Actually it really doesn’t mean anything here other than a sound you might hear if you hit yourself on the head with a frying pan.

So… Bookabonk is now officially LinkitPro.. [Read more →]

→ 3 CommentsTags:

What Makes a Link Campaign Successful?

October 11th, 2010 : 23 Comments ·

What is the single biggest factor that allows one link campaign to succeed where another similar link campaign fails?

Think about it?

Is it the quality of the site your link is coming from? Well.. sometimes..

Is it the volume of links you acquire? Ummm.. that might be a part of it.

Is Social Bookmarking effective? Well, yes, if done the right way.

What about web profiles? Yep, they can work too. Most of you have probably seen the packets that Angela Edwards has been selling for a couple years. Pretty good stuff right? Yea, sort of. [Read more →]

→ 23 CommentsTags:

A Real Case Study: Newbie to Success

September 28th, 2010 : 9 Comments ·

You’ve heard me talk about Super Apprentice before. I own it.

Chances are, if you’re reading this, one of your goals is to make a living online. Full time.

I know for a fact that some of you are doing just this and doing quite well. I also know that there are a whole lot of you, that are not yet there, and many who don’t even see this as being a possibility, ever. And for those people, this is for you.

I am going to share with you, a brief story of a Super Apprentice member, who has actually only been a member for a few months. But I got to know this person a couple years ago, when they first became a customer of mine for another product. Let’s just call this person “Joe”. [Read more →]

→ 9 CommentsTags:

Bing Announces Rewards Program

September 22nd, 2010 : 9 Comments ·

Haven’t tried Bing Yet? Well now they’re going to make it more worth your time by offering a rewards program, where you earn credits for using Bing, and various Bing features. You can then redeem earned credits for a variety of merchandise or even donate them to chairity. Personally I think this has the potential to be big. Time will tell. Your thoughts?

Read more here

- Dave -

→ 9 CommentsTags: ··

Google’s Instant Search.. Your Thoughts?

September 8th, 2010 : 41 Comments ·

Google is rolling out their new AJAX instant search results beginning today..

I’ve created a video for those of you who are not yet seeing the new features..
To test it,  log into your Google account.  You can also turn instant search off if you choose.

Watch the video here

Let me know what you think? Great innovation?  Annoying distraction, or something in between..

- Dave -

→ 41 CommentsTags:

Google SERPS – Does Reality = Perception?

August 12th, 2010 : 36 Comments ·

First, thanks to the folks over at webmasterworld for planting the seed that prompted this post.

Perception: Google is by far the most advanced, most sophisticated, most relevant, and most accurate search engine.

Reality: Let’s find out…

Let’s compare the SERPS of the 3 major search players, Google, Yahoo, and Bing.

Let’s use a very simple single word search term. “Apples”

Now if I ask you for a defintion of  “‘Apples”, do you think you will struggle to find an answer?

Let’s see how the big 3 fared.

First up, Google.

Google scores 6 correct results for the search term “Apples”
And only 1 in the top 3.

Let’s discount the map stuff, they only hit 1 out of 2 there, and the News, as I doubt anyone searching for Apples is looking for news on Apples.

Ok, Now let’s Look at Bing

Bing scores higher than Google getting 7 relevant results, including the top 3, plus their 4 recipes in the SERPS which we are not even counting are all dead on.

And finally, let’s take a look at Yahoo.

Well, what do you know, Yahoo nails 9 relevant results for the term “Apples”.

If you look at just the SERPS of the 3 major players, Yahoo comes out  a clear #1, Bing # 2 and Google #3.

If you factor in the other related items on the page, it would be pretty difficult to argue against Bing having the most relevant first page, though a strong case can be made for Yahoo, based on 9 of 10 relevant SERPS.  Google misses the top 2 SERPS completely, and just gives us results that are less relevant than either Bing or Yahoo.

One of the problems here is that Google thinks they know what you want, but it’s quite evident they aren’t really very good at it. They do a pretty poor job of trying to discern the difference between “Apple” and “Apples”.

Is this single search conclusive? Of course not, it’s one search. But try it on your own with other words. You might be really surprised at what you find.

In this one specific case, perception is a far cry from reality.

Your thoughts?

- Dave -

→ 36 CommentsTags:

Is Google’s Party Over? Fortune Magazine thinks So..

July 31st, 2010 : 5 Comments ·

For those of you search aficionados, there is a very interesting article in Fortune Magazine that is well worth a read..

Consider how many companies Google has acquired over the past many years..  and consider again, that they are unable to make money with any of them.

Despite their massive earnings over the past years, 99% of their profits are still driven by search, and they are having a very difficult time breaking out into other markets.

Can Google adapt? What are your thoughts?

Read the Fortune Magazine Article Here

- Dave -

→ 5 CommentsTags:

Bing/Yahoo Set to Merge SERPS By September

June 17th, 2010 : 15 Comments ·

It looks like the long awaited merging of BING Search results into Yahoo is about to begin in the next few weeks, and be fully implemented by late summer.

For those of you who are well positioned in BING search results, this will be a very welcome change.

For those of you not well positioned in Bing, The Ultimate Search Engine Loophole which was released by Chris Rempel and myself back in late 2008, combined with LinkuMate , is more relevant than ever. If you don’t believe me just watch the second video on the Ultimate Search Engine Loohole sales page which I updated just a week or two ago.

This merging of SERPS will give Bing a market share of around 25%. While that is significantly below Google’s market share, it is nevertheless, significant.

Ignore it at your financial peril.

If you want more details, here is a Video from Microsoft/Yahoo that details things a bit better.

- Dave

→ 15 CommentsTags:

Have You Ever Heard of the FatCat BluePrint?

May 7th, 2010 : 19 Comments ·

As many of you know..  or maybe you don’t..  I own Super Apprentice -

There, now you know :)

Have you ever heard of the  FatCat BluePrint?

What is the FatCat BluePrint?

Well, click the link and you’ll find out. But before you do…

I want you to know that every penny shown on their earnings screenshots is 100% true.

How do I know?

Because their entire business was built using Super Apprentice.

Yep, that individual is a long time Super Apprentice member.

Sure, the FatCat Blueprint’s sales page is filled with hype. But it’s also filled with facts.

Give it a read.

- Dave -

→ 19 CommentsTags: ··

A Super Easy Way to Find Secondary and LSI Keywords..

April 14th, 2010 : 20 Comments ·

Keyword research is someting everyone reading this has done and needs to do on an ongoing basis.

Everyone has their favorite tools and techniques.

I’m going to share with you a super easy way to get some really good secondary and LSI keywords using Google.

Step 1) Go to Google and enter your primary search phrase

Step 2) Once the results appear, click ’show options’ which is near the top left

Step 3) Then click the link that says ‘Wonderwheel’

Step 4) You’ll see the first level of keyword results

Step 5) To keep digging deeper, click on any of the links in the wheel

That’s it. Google is giving you a LOT of LSI keywords. They are giving you ideas for categories if you’re sites are silo’d.
As I said this tool is super easy, something a little different than what many of you are probably using but it works.

Don’t worry about the numbers. They are giving you some really great keywords.

- Dave -

→ 20 CommentsTags: