PROFIToCRACY: Common Sense Marketing Strategies header image 2

Are you monetizing with Google Adsense?

September 28th, 2009 : 32 Comments ·

If the answer to that question is YES, you need to read this, because depending on how your sites that are displaying Adsense are configured you could be placing your entire Adsense account in jeopardy. How so?

There has been a clause in the Adsense TOS for quite a while that states you cannot place Adsense on a site whose sole purpose for existing is to display ads.

As is the norm with most things related to Google and any of their TOS, that reference has a lot of ambiguity in it.

Well let’s look at some specifics that I can tell you with 100% certainty are resulting in some people losing their Adsense accounts.

Do you create sites or pages that have 100% totally original content? Unique content? Relevant content? Well, a lot of article based sites are built this way, A quality article and Adsense on the page. Guess what? Not good enough. It doesn’t matter if your article content is unique, original and relevant. If that’s all you have on your page, and Google does a hand review of your site and find more than  a handful of sites in violation, poof, goodbye Adsense account.

You need to provide your visitor with more options than simply reading an article or clicking on the ads. Your site has to have a reason for existing besides Adsense.

Some of those things could be, selling products, books, etc. You could use Amazon or Ebay feeds. You can link out to other sites that have more useful relevant info. There are a number of things you can add to your site that will make it comply with the human editors who work for Adsense. My point here is not to tell you how to build your site, but rather how not to build it if you are using Adsense. The bottom line, If you just have Adsense and an article and nothing else, and a human editor reviews your account, don’t be surprised if you get the dreaded email stating your account has been disabled.

- Dave -

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Are You Paying Too Much for Your Internet Service?

September 16th, 2009 : 9 Comments ·

I was. I can’t even count the number of Internet service providers I’ve had through the years, but for the past 7 years I’ve been with the same company. Comcast.

Now for those of you who live in the United States, that name is quite familiar to you. For those that don’t, Comcast is one of the largest cable TV and broadband providers in North America.

I really have no complaints about the Internet service Comcast has given me over the past 7 years. They have been reliable, and quick to resolve any problems, and the number of outages has been very low.

I’ve been paying approximately $65 USD per month since 2002. My rates have not changed more than a couple dollars, while the speed of the service has increased several times.

Until yesterday my service was rated at 6 MBps download speed and 1 MBps upload speed. Compared to some services that’s pretty fast although in the real world your actual download speeds never reach the actual speed that your service is rated. At most the best I was seeing was about 10% of that speed or around 600KBps. Still not bad but not great for 2009.

I happen to live in an area where there is actually true competition for your ISP and television service.

I can choose from a number of companies, but until recently they were all pretty much the same, cable companies using the same basic infrastructure.

This past year Verizon, another huge mega company in these parts of the US installed their fiber optic network into our region.

They have been constantly trying to get me to switch both my TV from my current satellite provider and also my Internet service.

There offers have been quite tempting, especially for the Internet service where they were offering me basically 4 times the speed at the same price I was paying now.

Internet service is kind of like a lot of things in life, you don’t really pay attention to it most of the time if it’s working correctly. It’s there, you use it, but you don’t think too  much about it unless you have a problem.

I was just about ready to make the switch and go with Verizon’s FIOS service, but decided I would give Comcast a call first and see what they could offer me. After all, no company likes to lose a customer.

But I have to admit I was pretty surprised at what Comcast actually offered me. I made it very clear to them that I was strongly considering switching to Verizon FIOS. Not only did they offer to triple my speeds, they offered to do it at a price of $29 per month. They were willing to cut my monthly bill in half, and then some and give me far more speed without requiring any long term contract.

So I said yes, Verizon’s service would still have been a bit faster but also more costly and then you have the hassle of changing over your networks, and personal email addresses.

So within 10 minutes of making the call, my speeds literally tripled.

So I wonder just how much money I’d given Comcast that I really didn’t have to over the past year?

If you live in an area where you have competition with both your television and Internet providers, you may be surprised at just how much pull you have, even if you’re not really thinking of switching providers, you can certainly use the option of switching as a bargaining tool.

I also did the same thing with my satellite TV provider getting them to substantially cut my monthly fees and offering me some new updated equipment at no cost.

Unfortunately I know a lot of areas in the US where there is limited or literally no competition for either television service or Internet service, and I’m sure that applies to many reading this.

But if you are lucky enough to live in a region that offers competition and choice, make a few phone calls, you might be surprised at the response you get. I was. Well maybe I wasn’t. Just don’t be lazy like me!

- Dave -

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Are you throwing away valuable info every day?

August 31st, 2009 : 3 Comments ·

If you’re daily email experience is anything like mine, then you
receive about 3000 pieces of email each day. Of course the vast
majority of this finds it’s way directly into my junk folder, but
I also subscribe to a lot of newsletters. Many never make it out
of the junk bin, but a good number are filtered into their own
folders.

It’s not that I am really interested in buying any of the offers
these people make me, though I will never say never as sometimes
there are some real gems in their offers, but it’s their process
that intrigues me.

You see, even though I’ve been making my living online for over
13 years, I’ve never been a big list marketer, but that is one of
the things that I have begun to focus on over the past year or
so.

But the best way to learn is not really from buying some super
expensive course but to literally observe what others are doing.

My buddy and sometimes business partner Chris Rempel is a great
example. While Chris certainly offers quality products that a lot
of folks can benefit from, just reading his emails, and following
his methodology is a tutorial unto itself. And one which you
don’t have to pay a penny for.

I’m always amazed when people complain about receiving
newsletters, and send you nasty emails demanding you remove them,
newsletters that they willingly subscribed to, and have an easy
unsubscribe link at the bottom, These people are seemingly not
realizing that they are complaining about the very process which
they are trying to understand and make a living from.

On one hand they are spending time on marketing forums, buying
products, probably in most cases struggling to make a few
dollars, yet are often ignoring the obvious. If you follow the
process involved in many quality newsletters you are getting a
virtual goldmine of free information.

And there is no one exact way to approach the process. You’ll
find so many different styles that are used by different
individuals, but don’t get confused by the differences, it’s what
works for that person.

There are marketers whose newsletters are very short form, just
giving you a link to something they want you to see. There are
others who write very detailed tutorial type newsletters.

There are those who rarely try and sell you anything, and those
who try and sell you something every day.

All of these have a place but not all of them are necessarily the
right fit for you.

But there is an education in these newsletters far beyond the
actual content contained within them.

Who are some of the people whom you read? Some of the people who
you feel have the ‘process’ down and really get this type of
marketing.

Remember, no matter how successful you become in this business,
there is always going to be people who do other things better
than you, the learning curve never really goes away, it just
evolves.

Some of the people whose newsletter process is worth following
are of course, Chris Rempel,  but also Jeff Johnson, Yanik
Silver, Keith Baxter, Shoemoney, and quite a few others. Each of
these individuals has a very different style, and are fairly big
names, but don’t confine yourself to just the big names. You’ll
be amazed at how effective some of the ‘unknowns’ are with this
kind of marketing. And don’t confine yourself to the names I read.
Your list of favorites is probably very different than mine.

Start a folder collecting emails from certain individuals and
you’ll find you have a crash course in list marketing that didn’t
cost you a penny.

- Dave -

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Are you really getting the full value of article marketing?

August 26th, 2009 : 28 Comments ·

There are a lot of ways to drive traffic to your site, some more effective than others.

But probably one of the easiest and most reliable ways to get traffic is through the creation and submission of articles to article directories.

This me seem really simplistic and your first reaction might be, yea, tell me something I didn’t already know.

But there are many different ways of approaching article submission, some that will work a LOT better than others.

There are a lot of tools that will allow you to submit your article to hundreds if not thousands of article directories.

But let’s talk reality here, there are not thousands or even hundreds of article directories worth submitting to.

The truth is there are probably 20 article directories that would be considered good choices for submission, but of those, probably less than 10 are the real players and of those we start getting down to 1 or 2 that can deliver for you.

But I want to tell you how I approach article marketing and why.

1) I never submit the same article to more than 1 directory. No dupe content is submitted anywhere.

2) I don’t even bother with anything more than the top 2 or 3 article directories and even then, I generally focus on just one the majority of the time. Ezinearticles.com

3) 100% of my content submitted to article directories is unique. It is not spun content, it is not scraped content.

But doesn’t spun content get you a lot of links from second tier directories? Well, yes and no. Go ahead and spin an article using one of the many tools available, submit it to 1000 directories and see how much traffic or link juice you get from it. It won’t be a lot.

But take one unique well written article and submit it to EZA and you’ll get far more in return.

Another mistake I think people make is that too often article submission is looked upon solely as a link building technique, and while it can certainly help with link building, one of the biggest benefits of article submission is the direct traffic it can bring you.

Let me give you some examples.

I have a few accounts at EZA. One of my newer accounts has 376 live articles. These were largely submitted over the past 8 months.

In that time these articles have received 150,044 views, and have received 24,463 clicks from my author bio link to my sites.

That’s a CTR of over 16%

For those of you who have read my Profit Loophole course, you know that I mention the power of traffic from EZA.

You really don’t need to do a lot of additional promo on articles submitted there, they tend to do pretty well on their own.

But I’ve had sites whose sole means of traffic is direct referrals from an EZA article, and these were sites that I ended up cashing out for a pretty decent sum of money.

Recently I tested a product that is selling like crazy at Clickbank. It essentially is an article spinner, supposedly one of the better ones.

Well, I spent a decent amount of time learning the program, and wanted to put it to the test. I created what were really pretty good spun articles. The program comes with an article submission module as well.

You know how many of 527 articles that I created from 1 original got through EZA’s initial automated filters?

Exactly 3.

Sure, some of them were accepted at second and third tier directories, but what I am trying to say is, what a colossal waste of time when I could have, in that same time frame, myself, written probably 4 or 5 articles of far better quality that would in the long run deliver far more back to me than those 527 spun articles would.

I’m not saying there are not ’some’ uses for spun content, but it still amazes me that so many people are still buying this stuff, and still looking for the magic bullet, that one shortcut that will lead them to the promised land of online riches.

If you want to make money off of spun article content, or mass directory submissions, it’s not likely to happen doing it the way most folks do. What you need to do is build another tool like all the others, because people will still buy them in droves.

And then when it doesn’t work, they will buy the next tool that claims to do it better.

Having run a business where we insisted on original content in our network, I can tell you that it is a waste of time, and is so easy to catch.

Just last week, we had an individual whom I am pretty certain was using this exact software tool I mention above try and slam one of our networks with 60,000 spun posts. Guess what. All deleted.

If you are really serious about making a real living online, focus on what really works, not something that may work for a couple weeks but has no long term viability.

With the kind of traffic I receive from EZA, I could easily make a consistent $40K-$50K annually when combined with what I teach in the Profit Loophole course, with no other source of traffic.

That is very close to the median average annual income in the US. And it’s sitting right there in front of everyone, and so few actually capitalize on it, opting for failed shortcuts over sound business practices.

- Dave -

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How a complete novice took a site from scratch to over 1,500,000 annual unique visitors in 2 short years.

August 20th, 2009 : 28 Comments ·

For those of you who have purchased some of my products in the past, you know that I have mentioned a site built by my wife.

http://www.greenbeansnmore.com

This site is a perfect lesson on organic SEO and how to apply basic techniques and turn a site into a traffic powerhouse..

This site currently averages around 5000 unique visitors per day, and that’s on a normal day. during those times of the year when holidays are upon us, this site has pulled in as many as 25,000 unique visitors per day.

The comments you will read below that are Cathy’s are attributed to her, I have added my own comments when needed.

Let me state that even though I come from a background of SEO, I really never spent much time teaching Cathy SEO. I gave her the owners manual to Dreamweaver, signed her up for some HTML 101 classes at the college which they canceled before her courses were complete, and I spent maybe an hour or two with her at the beginning.

This site is a passion and a labor of love for her. It was not built to make money but does pretty well.

The niche was selected simply from a conversation we had where Cathy said she had no idea what topic to build a site around. I told her she made some really killer green beans and that was it.

She likes to cook. And this site 2 years later is the end result though it is always a work in progress.

There are no professional graphics. To this day she rarely asks me a question about anything related to the site, in fact she doesn’t let me near it or have anything to do with it.

It’s her baby, and one she is quite proud of.

It proves that you don’t have to always have a site that is in those all too common niches to make some decent money online.

If you have a passion, it can turn into a very profitable site if you put some work into it. It won’t happen overnight.

But it can certainly be done.

Cathy’s comments:
I had taken html coding classes at our local community college and needed to use what I’d learned before I forgot it. I decided to write about green beans because I like them! It was Dave’s idea to call it green beans “n more” so that I would be able to add information about other vegetables on the site.

Dave’s Comments:
I did suggest the domain name and registered it for Cathy, she had no idea of how to choose a domain name nor register one and still to this day, doesn’t.

Cathy’s Comments:
I used a very basic site design with the menu on the left. I chose to use broad topics relating to green beans on the menu such as “how to grow green beans”, “freezing green beans”, “canning green beans”, “varieties of green beans” and “green bean recipes”.

Dave’s Comments:
I did help Cathy create the very basic template, that’s about all I did, I created the images and the very basic layout. As you can tell, I’m not very good at site design which is why I make my living in other more suitable areas.

Cathy’s Comments:
Once I had the pages above made I started adding green bean recipes.

As the site grew I got a lot of traffic several months after it was launched, in the following spring for the search term “growing green beans” and similar searches, but then the traffic would slow. It was Dave’s idea that I add topics that would have people searching my site on a more year round basis. I decided to add Thanksgiving content. I then added “Holiday Recipes” and “Valentines Day and Romantic Dinner Ideas”.

Dave’s Comments:
This site absolutely rocks at Thanksgiving time especially. The traffic is incredible. When I suggested that Cathy expand her search terms she really didn’t think there would be much search traffic for them. But go to any keyword database and search for terms as seemingly benign as pork chops, and you’ll be amazed at the number of searches, and virtually no competition.

Cathy’s Comments:
Over time I have added recipes for BBQ’s and cookouts, Mediterranean and Indian recipes. Each adding potential for more traffic and giving me more traffic year round.

Here are some of the things I do.

1 ) Keyword research.  I NEVER make a page without doing keyword research – NEVER.

I use Keyword Universe in Wordtracker for this. I search the
terms in Google with quotes. When I do a search for a
particular term – use “avgolemono” as an example, I use a variety of the terms in Wordtracker such as “avgolemono sauce”, “avgolemono recipes”. I do a Google search for the actual term to find different words associated with it on other pages, such as “greek lemon sauce” and “greek recipes” and “egg lemon sauce”.

When using Wordtracker I pay attention to how many searches the term receives. Of course you’ll find the more searches the term has the more competing pages it has.  When my site was new I chose terms with less than 50,000 competing pages in Google, when searched with quotes,  Now that my site is ranking well in Google I will use keywords with more competing pages. I use a variety of words with high and low competing pages.

I use a variety of keywords (usually 8 to 10 or more) when writing content on a page and when writing the meta description, title, h1 tag and url. Always remember to keep the writing natural. Don’t overstuff with keywords. Here’s a pretty good example of that http://www.greenbeansnmore.com/greeklemonandeggsauceavgolemono.html.

Dave’s Comments:
Keyword research. The most important element of any project. Choosing a niche that is both doable and gets search traffic. But the way you use the keywords is very important. Those of you who have purchased my Profit Loophole course have a very detailed explanation detailing what Cathy broadly describes above.

I confess, that the couple of hours I spent with her at the beginning dealt with keyword research. Get it right and you will do very well. get it wrong, and well, probably not.

But it is not rocket science, it is one of those areas that you can apply some very specific techniques to and come away a winner more often than not. The key is to truly understand the concepts, apply them and repeat them.

Cathy’s Comments:
2 ) Quality content & Updating the Site. One thing that’s always been very important to me is the quality of content on my site.  I did a lot of reading and research to come up with informative content for my pages. I still do reading and research and update my pages “growing”, “canning”, “freezing” and “variety” pages several times a year.

Dave’s Comments:
The point Cathy makes here is an important one. Her site is a constant work in progress, it is never done, Any page is subject to being updated with fresh content, and she does this on a regular basis, I’m not talking massive changes, but small changes and additions. But this is not a site for which she spends hours per day working on. In fact we’re talking a couple hours, a couple days per week.

Cathy’s Comments:
All content on my site is in my own wording. Where I have quoted or used exact recipes I give a link or name the source.

3 ) Updating the site. I try to add at least two recipes a month, sometimes it’s more. I also use my own pictures on the site.

4 ) On some of my early pages I used bbq-a, bbq-b, bbq-c, etc. as page url’s. I now use keywords in my page url’s – example;

http://www.greenbeansnmore.com/persianlovecake.html

5 ) When writing a title I use up to three keywords, and use a combination of terms that have high search numbers and lower search numbers. If I am posting a recipe from a particular source (and I try to use trusted sources that are well known) I may use the name (author or website) in the title. I use other keywords in the h1 tag.

6 ) As I often see my page come up on a Google search with the meta description I take care in writing a description that I think will catch the eye of the searcher.

7 ) I update the index page on a fairly regular basis using content corresponding with a particular time of year. Spring it’s growing green beans, Summer it’s bbq and cookouts, Fall and winter it’s Thanksgiving and holiday recipes.

8 ) Whenever I add a new page or update pages I always update my sitemaps.

9 ) Getting links has probably been the most time consuming and frustrating thing I’ve had to do. When the site was new I sought out links from other sites. As I had no “page rank” there were very few who would link with me. I literally sent out hundreds of requests. Now that the site has some ranking I often receive link requests. I have opted to only link to similar type sites and I don’t accept directory links. If you visit my link to us page you’ll see my link criteria.
http://www.greenbeansnmore.com/link-to-us.html

Dave’s Comments:
I gave Cathy NO direction in this area really, she came up with her own policies and decided how she wanted to do her linking entirely on her own. I bet in the past 2 years she has not asked me more than 5 questions about linking.

Cathy’s Comments:
I think what has also helped my site to rank well is linking that others have done to me on websites (chowhound.com, mothernaturenetwork.com) blogs (cumberlandfarmersmarketassociation.blogspot.com), gardening sites (schoolgardenweekly.com), and even newspapers (Chicago Sun Times, Charleston Gazette).

What has brought these people to my site is QUALITY CONTENT.

Dave’s Comments:
Build Quality Content and the big sites will find you, and if you’ve got something good to offer, it can pay off big time without you even having to do much. Several years ago I had a site of mine featured in Wired magazine. I had no idea till I saw my traffic go through the roof for about a week. It was a site that was on a normal day making about 20 sales and that shot up to over 100 per day just from one link, and it was all direct traffic.

Links from big sites are not just about the link pop they can give you. It’s about buzz. Those people who come to your site from major sites, are quite likely to bookmark your site. That’s stickiness. Those people tend to return again and again, and then tell others. It’s not true viral marketing but has some viral aspects to it.

Cathy’s Comments:
10 ) Article writing. This is another great way to get links to your site. I used ezine articles, especially when the site was first launched. They review all the articles and will let you know what they do and don’t like. They only post QUALITY articles. A great place to use the keywords you’ve researched.

Dave’s Comments:
EZA is a great source of traffic as well. Their articles tend to rank very well in Google. Good quality articles submitted to EZA can expect to get a click through rate of about 15-20% to your site listed in the author bio.

Cathy’s Comments:
11 ) Monetizing the site. I did not put Google Adsense on my site for several months. Dave felt it was best for the brand new site to appear non-commercial. I have several affiliate ads on my site which obviously work within the green bean/recipe theme (gardening, spices).

I have had the “opportunity” :) to eavesdrop on many conversations that Dave has had with clients over the years on how to get their sites to rank higher in the search engines.  While I really didn’t understand much if any of what he was talking about at the time, once I started building my site certain things that I had heard often, started making sense to me.

These are the points I’ve picked up:

1) Choosing a market you can rank well in
2) keyword research
3) quality content
4) updating the site on a regular basis
5) linking

Please keep this in mind – results don’t happen overnight. Don’t give-up on your site. You will be rewarded in time for your good work.

Several months ago I asked Dave a question about a link I was offered and his reply to me was “continue to do what you’ve been doing”.

Dave’s Comments:
While this is just a very broad overview, it should give you a good idea of what it takes to build a single site from scratch that can start out as nothing more than a hobby, an interest, or a passion you have, and turn into something much bigger.

Remember, a lot of the biggest online sites today were never built with the intention of making money. They were built as hobbies, projects, a means to share.

So while there is nothing wrong with working in the more common markets if that is your choice, don’t ignore things that may often seem out of the ordinary or a topic not often discussed on marketing forums. The reality is there are so many topics and niches that can turn into money makers, that you are only limited by your imagination, and the effort you put into it.

- Dave -

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How Fast is Google Indexing New Content Right Now?

August 17th, 2009 : 8 Comments ·

The answer??

6 minutes..

The previous blog post was indexed by Google in exactly 6 minutes, by the time I got around to taking the screenshot above, 35 minutes had passed.
This is about as quick an indexing time as I’ve seen.

- Dave -

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For the SEO Geeks..

August 17th, 2009 : 5 Comments ·

This one is for those of you who don’t mind reading some semi geek speak SEO stuff.

Tom Costello is the CEO of Cuil, for those of you who don’t know much about Cuil, it’s a search engine, and one whose interface I really like, (though others hate it) but that’s not the point here.

Tom’s wife Anna Patterson, formerly employed by Google, has her name on one of Google’s search patents so this is more than just some mindless blather so assign it some weight, though by no means is it a super deep sampling of data.

The article compares Bing results to Google.

Form you own opinion..

If you get bored easily reading these types of docs you might not get beyond the 3rd paragraph, but there is one very interesting item mentioned in the doc, (at least I think it is) see if you can find it, and then test it yourself.

READ IT HERE

- Dave -

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Totally Useless “Monday” Trivia

August 17th, 2009 : 7 Comments ·

There are now more file sharing sites that I care to count..

But way back in ancient times there were 2 biggies that received most of the attention.

One of those was Stroud’s and the other was TUCOWS.

Here’s the question..

Without looking it up, and you’re on the honor system here..

What was TUCOWS an abbreviation for?

There’s a little bonus for the first correct answer..

- Dave -

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Are You Addicted to Your Email Client? I Am..

August 14th, 2009 : 12 Comments ·

I admit it, I’m addicted to my email client. Yep, I’m finding it hard to let go.

I’ve been using Eudora for longer than I care to remember, probably at least 12 years, maybe more.

I’ve been updating through the years but stopped at version 6.2 which I thought was about as rock solid as they could ever get it.

I have virtually no crashes, it has every feature that I want except one. Portability. It’s a bit of a pain to move the data between machines when traveling.

The problem is, Eudora has changed to an open source project modeled after Mozilla’s Thunderbird client. No more support or development for the paid versions of Classic Eudora.

The new versions are supposed to build off the features of Thunderbird while retaining the interface of Eudora, so far I’ve found it to be a bit less than what the old versions of Eudora offered.

I’ve been testing Thunderbird and while I like it, I still find it more cumbersome to achieve the same tasks in the same amount of time that I can do them in Eudora.

I’ve never been fond of any Microsoft email product so none of those are even a consideration. I’ve looked at “TheBat”, “Claws”, and a few others, and no matter what, I am finding it hard to break way from Eudora.

So what do I do. What would you do? Do I stick with my ageing Eudora classic till it completely craps out when the next major OS is released? Or do I switch now and go through withdrawal?

What email clients are you using? What are your experiences? Are you addicted to your email client too?

Keep in mind I have about 13 accounts I check every 30 minutes and have over 250,000 emails stored in my database so I need something that is fairly industrial strength and will seamlessly import everything..

But it’s the interface, those damn interfaces.. I just like Eudora.. Tell me why I should change and what I should change to!

- Dave -

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Job Opening: Do You Have a Good SEO Background?

August 13th, 2009 : 10 Comments ·

NOTE: This Job has now been filled, Thanks for all the inquiries!

—–

I have an immediate job opening for an individual with a decent SEO background.

You do not have to be an SEO guru, or have done it for a living, but you need a very good understanding of basic SEO techniques, and also be very customer oriented.

The job would require appx 10 hours per week from you, but it could be more.

You being able to write SEO oriented educational materials world be a bonus.

The job functions would largely revolve around providing SEO customer support to an existing customer base.

You would be working from home with this job and the hours would be flexible.

Dependability is a huge requirement. The ability to communicate in writing with others is mandatory, I’m not talking IM chat or tweets. You need to be able to, when needed offer in depth explanations to why something is being done a certain way as it applies to the specific business.

If this is something you are interested in, please email me at dave (at) arundel.net  and I can give you more information.

- Dave -

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