First, thanks to the folks over at webmasterworld for planting the seed that prompted this post.
Perception: Google is by far the most advanced, most sophisticated, most relevant, and most accurate search engine.
Reality: Let’s find out…
Let’s compare the SERPS of the 3 major search players, Google, Yahoo, and Bing.
Let’s use a very simple single word search term. “Apples”
Now if I ask you for a defintion of “‘Apples”, do you think you will struggle to find an answer?
Let’s see how the big 3 fared.
First up, Google.

Google scores 6 correct results for the search term “Apples”
And only 1 in the top 3.
Let’s discount the map stuff, they only hit 1 out of 2 there, and the News, as I doubt anyone searching for Apples is looking for news on Apples.
Ok, Now let’s Look at Bing

Bing scores higher than Google getting 7 relevant results, including the top 3, plus their 4 recipes in the SERPS which we are not even counting are all dead on.
And finally, let’s take a look at Yahoo.

Well, what do you know, Yahoo nails 9 relevant results for the term “Apples”.
If you look at just the SERPS of the 3 major players, Yahoo comes out a clear #1, Bing # 2 and Google #3.
If you factor in the other related items on the page, it would be pretty difficult to argue against Bing having the most relevant first page, though a strong case can be made for Yahoo, based on 9 of 10 relevant SERPS. Google misses the top 2 SERPS completely, and just gives us results that are less relevant than either Bing or Yahoo.
One of the problems here is that Google thinks they know what you want, but it’s quite evident they aren’t really very good at it. They do a pretty poor job of trying to discern the difference between “Apple” and “Apples”.
Is this single search conclusive? Of course not, it’s one search. But try it on your own with other words. You might be really surprised at what you find.
In this one specific case, perception is a far cry from reality.
Your thoughts?
- Dave -