PROFIToCRACY: Common Sense Marketing Strategies header image 2

Who Am I?

For those of you who have no clue who I am or what I do, my name is Dave Kelly.

I was in that first group of people lucky enough to make a full time living online, back in the mid 90’s, and probably one of the last of that group to actually put up a blog like this.

Sure I’ve created thousands of blogs in the course of my business through the years but never one like this.

I’ve been in technology most of my adult life which dates back quite a few years unfortunately, starting out in the world of COBOL, Fortran, and RPG. If you don’t know what they are, then it doesn’t really matter, to those who do, I’m dating myself.

I was somewhat involved in the old BBS systems that were quite prevelant in the 1980’s though it was my brother that did most of the leg work getting those systems up and running. But let’s just say that since the advent of the PC, there hasn’t been much time where I did not own at least one.

I’ve been a lifelong musician and songwriter, (Guitar Player) having written over 1000 songs and have recorded 5 albums through the years, the last of which was released in 2002. I received some radio airplay quite a number of years ago, and while never achieving any fame or notoriety, I did have the privilege of sharing venues with  some fairly well known acts and working with some of the most talented musicians anywhere.

I also owned my own recording studio through 1995, and spent much of my time behind the mixing board which I loved. I was witness to the beginnings of the digital revolution in music and recording and the incorporation of computer technology into the process.

It was 1996 when I became fully involved in online marketing. My main Company Arundel Net, was one of the first to offer SEO services. And to be honest, any of us that were doing SEO back in the mid 90’s really didn’t know much of what we were doing, other than we knew how to get traffic to websites, and get sites ranked in the search engines of the day. We all figured out the details later on.

I did client based SEO work through 2004 at which time I decided that it was time to move on. I just grew weary of the day to day grind of the entire process which was quickly becoming something not doable by one, two or even a few people for the number of clients that I had, so I essentially took  a couple years off, catching up on the traveling and vacations that I had given up to make the business a success the previous 8 years.

I started getting back into things in 2006. I am the co creator of and and have released several other products over the past few years.

I’ve got about 25 pages of notes on my desk, with ideas that I’ve been accumulating over the past couple of years, some of which will probably never see the light of day and others which you’ll probably learn about right here.

Oh, IMG_0794cand my other passion. I’m a skier, and have been most of my life. If someone were to ask me what I do? I just tell them I’m a skier. I’m a little more tame than I used to be but I try and ski at least 100 days every winter.

As I sit here and type this and look over my shoulder there are 13 pair of skis lined up in their racks, and I’ll make use of every one of them. I’ve skied probably 80% of the major areas of North America which still leaves quite a few to go. I like the cold, I love the snow. I probably see more snowfall in one winter than a lot of folks do in a lifetime.

Fortunately I have a wife who is quite tolerant of my obsession, and while she skis, she does not have the same passion for the sport that I do, and that’s OK, I actually enjoy the solitude of skiing alone sometimes. There’s something about being on top of a mountain with the snow coming down, and  no one else around and several thousand feet of descent just waiting. To me, THAT IS living.

That’s one of the great things about working online. I can do all this and still work. The digital life certainly has it’s rewards.

- Dave -

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9 Comments so far ↓

  • Mike

    I took my son out snow boarding last February. First time for both of us! Fell off the lifts a few times ;) – no better skiing than in the Rockies!

    Like experiences with SEO..pick your skiis back up (or board in my case) and get back on the slopes!

    Thanks Dave for your (continued) contributions to the SEO world!

  • Anthony

    Drop in sometime. I’m in Victoria on Vancouver Island and you can do some good skiing on the island at Mt. Washington!

  • Don

    Hi Dave,

    I’m curious as to who your partner is on the Linkvana?

    I too am a musician. I played drums (and sing) full time from 1973 to 1977.

    Nowadays I’ve relegated my musical to talents to the church choir and the surrounding karaoke bars. lol


  • admin

    Hi Don, Your musical life was probably was a bit before mine.. Most of my time in the local (regional) music scene was in the mid 80’s to mid 90’s, so we likely never crossed musical paths.

    I still play a lot when the mood hits me and still write though the songs don’t flow out anywhere near as easily as they used to :)

    As for Linkvana, I can’t really comment on whom the other party is as I would be violating a confidentiality agreement.

    - Dave -

  • Denny

    Wow…200 employees is impressive! I had no idea.

    If you ever make down to Naples just make sure you bring the water skis and we’ll get you out.


  • Alex

    Nice to meet you.

    It’s great to be involved with someone who’s down to earth, even as a customer.

    I’m in Australia, and skied for 18 years down in the southern states. Believe it or not, we have a larger snow area than Switzerland, but we can’t get to most of it, as its undeveloped!


  • Sonia


    I was always curious as to what you looked like. My gosh man you’re good looking! Snow skiing is something I’ve never done, but I do water ski. I grew up in the Caribbean so I’m not particularly fond of the snow. I lived in Chicago for many years though and loved it. Wish I could live in Chi Town again. What an awesome city. So here I am in Florida, burning up in the gosh I know for a fact it was never this hot back home. Anyway, thanks for your good advice for newbies like me. I couldn’t have dreamed of starting an online business without your knowledge.

  • admin

    Thanks Sonia! :) I lived in the suburbs of Chicago as a pre teenager..

    - Dave -

  • J-man

    That was inspirational, love the title of your blurb “ProfitOcracy” too. Nice to see what you look like, I look forward to seeing my 20 year seo anniversary, it may take that long to catch up to you but I suspect with hard work I can do it in 10 :)


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