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Are you throwing away valuable info every day?

August 31st, 2009 : · 3 Comments ·

If you’re daily email experience is anything like mine, then you
receive about 3000 pieces of email each day. Of course the vast
majority of this finds it’s way directly into my junk folder, but
I also subscribe to a lot of newsletters. Many never make it out
of the junk bin, but a good number are filtered into their own
folders.

It’s not that I am really interested in buying any of the offers
these people make me, though I will never say never as sometimes
there are some real gems in their offers, but it’s their process
that intrigues me.

You see, even though I’ve been making my living online for over
13 years
, I’ve never been a big list marketer, but that is one of
the things that I have begun to focus on over the past year or
so.

But the best way to learn is not really from buying some super
expensive course but to literally observe what others are doing.

My buddy and sometimes business partner Chris Rempel is a great
example. While Chris certainly offers quality products that a lot
of folks can benefit from, just reading his emails, and following
his methodology is a tutorial unto itself. And one which you
don’t have to pay a penny for.

I’m always amazed when people complain about receiving
newsletters, and send you nasty emails demanding you remove them,
newsletters that they willingly subscribed to, and have an easy
unsubscribe link at the bottom, These people are seemingly not
realizing that they are complaining about the very process which
they are trying to understand and make a living from.

On one hand they are spending time on marketing forums, buying
products, probably in most cases struggling to make a few
dollars, yet are often ignoring the obvious. If you follow the
process involved in many quality newsletters you are getting a
virtual goldmine of free information.

And there is no one exact way to approach the process. You’ll
find so many different styles that are used by different
individuals, but don’t get confused by the differences, it’s what
works for that person.

There are marketers whose newsletters are very short form, just
giving you a link to something they want you to see. There are
others who write very detailed tutorial type newsletters.

There are those who rarely try and sell you anything, and those
who try and sell you something every day.

All of these have a place but not all of them are necessarily the
right fit for you.

But there is an education in these newsletters far beyond the
actual content contained within them.

Who are some of the people whom you read? Some of the people who
you feel have the ‘process’ down and really get this type of
marketing.

Remember, no matter how successful you become in this business,
there is always going to be people who do other things better
than you, the learning curve never really goes away, it just
evolves.

Some of the people whose newsletter process is worth following
are of course, Chris Rempel,  but also Jeff Johnson, Yanik
Silver, Keith Baxter, Shoemoney, and quite a few others. Each of
these individuals has a very different style, and are fairly big
names, but don’t confine yourself to just the big names. You’ll
be amazed at how effective some of the ‘unknowns’ are with this
kind of marketing. And don’t confine yourself to the names I read.
Your list of favorites is probably very different than mine.

Start a folder collecting emails from certain individuals and
you’ll find you have a crash course in list marketing that didn’t
cost you a penny.

- Dave -

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3 Comments so far ↓

  • BobA.

    “. . . a good number are filtered into their own
    folders.”

    Dave — Doing that for me was a KEY, when I started doing this years ago. The key is to use your e-mail client to do the heavy lifting.

    What I have done is to set up an email folder called “miscellaneous newsletters” and under that a set of sub-folders for each of the different newsletters I subscribe to. Then I set up the filtering criteria so that each one lands in its own proper folder.

    Then I can schedule a day every week (or every two weeks, whatever) to sit and review those items. In the meantime, they just accumulate while I concentrate on other things. This means that I can wait until I can give my full attention to them.

    Without a filtering system, you have to spend precious time moving this stuff around, and before long it gets tedious, then you quit doing it altogether.

    Another plus: if you own Adobe Acrobat and also use MS Outlook, you can click a button and instantly convert an entire folder of emails into PDF’s that can be shared, moved offline, printed out, etc.

  • Lorenzo

    Thanks for the idea of filtering Bob. One of my biggest online marketing challenges is knowing where and when to invest my time. I have thought of filtering my emails in this way but always put it off to write an article, get a back link, or whatever. Therefore I have missed out on some of the opportunities to learn that Dave writes about.

  • J-man

    It’s funny you say this, I used to be so upset when popups and popunders would infiltrate my desktop, but one day I decided to flip this around and try to get something from them. At the time I was marketing my Meditation CD’s and was in constant need of some creative ideas for the site, things like how to offer bundles and so on.

    I started to see the popups as ideas, marketing ideas, and things that sparked my imagination, but soon developed an awareness that there were a gold mine of concepts I could use but create in my own way.

    I even used the picture concepts in the popups as a foundation for creating my sites look and feel. I became proficient in photoshop as a result. I’d take pictures trying to make them similar to the ads, cloning a CD ad to the inside of a television picture and so on. It wasn’t long before I realized that spam mail held the same value and potential.

    About two years ago I read somewhere that success is not just a path, it’s a process and the process can be copied or rather honed into your own version of the process. People out there are already doing it and it is so transparent if you just open your eyes, down to the autoresponder and format they use.

    Commercials copy one another all the time for this same reason, success begets success. I believe it was Robert Kyosaki (rich dad poor dad author) who brought this to my attention. I laughed when I read this, because it’s sooo true that while most of the world is getting annoyed by commercials, spam, popups/unders, and so on, I see it as an opportunity to probe my creative centers. I don’t always enjoy this spam, commercials and so on, but I do pay attention. I discovered when you turn the sound off on your television during a commercial, the annoying factor almost disappears and you can actually pay closer attention to the process used, (and lol the manipulation hidden by the loud marketing)…

    Not every process will work for everyone, but you can always get something out of it to add to your own concepts…

    Also VERY funny is (as dave described) that those guys selling courses telling them to buy their course to learn how to build lists are using the very content they teach you to do it, and it’s absolutely free to learn if you skip the course and just open your eyes to the process your going through to get their newsletter!

    This blog site is proving very intriguing and insightful. Even things I already knew are being brought to the front burner and rethought out… kudos!

    -J

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